Search Engine Optimization by MyOrg
What is SEO (Search engine optimization)?
SEO is what increases your chances of being found when customers search for a product or service in Google, Bing, or other search engines. When a customer uses a search engine you don't show up, you don't exist. The same appllies if you only showing up on the 20th pages of the results, Who goes past page 3 or 4 regularly?
Spending time to upgrade your website by optimizing the site is a low cost item. It a lot cheaper than the pay-per click (PPC) advertising method. if customers find your business while searching the web, it's called organic traffic
and it free.
Has your business ever advertised in say phonebook ads, flyers, radio commercials, paid online ads, and other forms? How was your results? Now a day's people don't look at phonebooks or even most flyers. 70% of Americans or more go online with a phone, tablet or computer. So if your website is not optimized correctly for the Search Engine you won't be found.
The Two Major Types of SEO
On page SEO:
On Page is the Primary form of SEO.
This include making sure your website uses all the right HTML tags, structured data to correctly markup your content and is correctly formed or verified. This includes everything the words in the content you use and the code that forms the page. Think of it as: the key points of your page they are known as keywords. You have to use those keyword exactly in your text in order for people to find them. There also something called local SEO, where you know how to identify your business. And lastly the type of design you use, is it responsive? Yes there are even many more factors that need to be looked at, so hiring a professional can save you a lot of time. NOTE: This is where we focus our SEO business.
Initially On Page SEO can give you some fast results that can be long term, but they are only the start of your SEO.
Off page SEO:
Ok, so what does it mean Off the Page SEO
? Off the Page is basically about building proper links to your site. You do not have a lot of control, but you have some ability to influence it. You can just pay someone to create backlinks, but in the long run they can hurt you. One method could be, posting articles in another quality site blog & providing a link to your site can help. Or get a similar type business to link to your site. Just be careful many business get penalized by Google for poor link building practices.
Note: most off Page SEO is a long term process. It takes time to build on your initial results, build quality links & post of great sites that will get you noticed.
Periodic Table Of SEO Success Factors
SEO may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.